Privacy Policy

Welcome to Athearn Sales Store (“we,” “our,” or “us”). We are committed to protecting your privacy while you shop for HO scale model railroad products at hoscalemodelsales.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

1. Information We Collect

We collect several types of information from and about users of our website:

• Personal Identification Information: Name, email address, shipping/billing address, phone number, and payment information when you make a purchase.
• Transaction Information: Details about products you purchase, including HO scale locomotives, track systems, and detail parts.
• Technical Information: IP address, browser type, operating system, and other technical details about your device.
• Usage Data: Information about how you interact with our website, including pages visited and products viewed.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders for HO scale model railroad products
• To provide customer support and respond to inquiries
• To improve our website and product offerings
• To prevent fraud and enhance security
• To communicate with you about orders, products, and promotions
• To comply with legal obligations

3. Data Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With third parties who perform services on our behalf, such as payment processing (Visa, MasterCard, JCB, PayPal), shipping, and marketing.
• Legal Requirements: When required by law or to protect our rights and safety.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

We do not sell your personal information to third parties.

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information:

• All payment transactions are processed using 256-bit SSL encryption
• We are PCI-DSS compliant for payment processing
• We use secure tokenization for card payments
• We do not store complete credit card information on our servers

Data is stored on secure servers and retained only as long as necessary for the purposes outlined in this policy.

5. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access and receive a copy of your personal data
• Request correction of inaccurate information
• Request deletion of your personal data
• Object to processing of your personal data
• Request restriction of processing
• Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information below.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and shopping cart
• Analyze website traffic and usage patterns
• Improve our website functionality

You can control cookies through your browser settings. Disabling cookies may affect certain features of our website.

7. International Data Transfers

As we serve customers globally (excluding certain Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children under 16.

9. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website with a new “Last Updated” date.